Training transfers the knowledge, coaching transforms the person
Training or Coaching ?
A combination of training and coaching is the ideal response.
Recent research has shown that
Training when augmented with coaching, yielded productivity increases almost four times the level achieved by training alone. Coaching offers support throughout the journey until targets are reached, including to help deal with stress and the temptation to revert back to stereotyping. This study showed how management training alone resulted in a 22,4% productivity increase, while training plus coaching enabled an 88% increase.
Gerald Olivero and al., "Executive Coaching as a transfer Tool" Public Personnel Management 26 (winter 1997)
Neuroscientific research shows that the neo-cortex part of the brain is stimulated during training by exposing the participant to short term concepts and ideas. During coaching, the open limbic brain system is used through appreciative inquiry and action-learning.
The open-system function of the limbic brain has a longer lasting effect on emotions, attitudes and behavorial change.
Earlier Research done by IBM shows how dramatically recall declines when people are only told something:
|
Only Told |
Told
and
Shown |
Told,
Shown
and
Experienced |
Recall after 3 weeks |
70% |
72% |
85% |
Recall after 3 months |
10% |
32% |
65% |
"Coaching for performance" by John Whitmore
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